Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives.
What is digital marketing?
The digital world is a busy place full of brands battling to be heard over the babble of advertising and multimedia. Digital marketing services have grown out of this to help brands to get noticed by ultimately elevating their online presence. Having greater online visibility, achieved by leveraging organic search engine results, social media, PPC (Pay Per Click) advertising, or content marketing helps drives your target audience to your web pages, increasing the number of potential customers.
Marketers describe this process as ‘the conversion funnel’. Getting your brand’s name seen in the digital space (the wide part of the funnel) is the first step which starts the user on the journey to becoming a customer. Once your brand has been seen, whether that’s in search engines or through paid advertising, users are more likely to visit and revisit your website (the middle section of the funnel). This helps them form a connection with your brand through engaging content, and with a little help from CRO, leading them to eventually purchase your product or service (the narrow section of the funnel).
A brand with a strong digital marketing strategy will utilise advertising, SEO and content marketing to target users at all stages of this journey to ultimately convert punters into paying customers. If you’ve ever asked yourself, ‘what is digital marketing?’ then look no further – we’ve got all the answers right here…